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The web page has the following on the homepage, "We Personalise 2,3,4 or 5 Column Family Calendar." We saw that the web site also said " Planners and Stickers for You." It also said " We are proud of our Customer Comments. 2 3 4 OR 5 COLUMN. A4 RANGE PERSONALISED FAMILY ORGANISER CALENDARS. PERSONALISED COLOUR CODED ORGANISER PLANNER STICKERS. 2 3 4 OR 5 Column A4 WEEK TO VIEW PERSONALISED FAMILY Calendar OrganiserS. PENPAL PLANNER - PERSONALISED CALENDAR DRYWIPE COMBO. 2 3 4 OR 5 COLUMN A3 RANGE PERSONALISED FAMILY ORGANISER CALENDARS. A3 PERSONALISED Family Calendar Organiser. 2018 2019 2020." The header had large family planners as the highest ranking optimized keyword. This keyword is followed by family calendar, large calendar 2018 2019, and large calendar 2018 2019 which isn't as urgent as large family planners. The other words happy-when-organised.co.uk uses is personalised family calendar. organising is included and will not be seen by search parsers.